Motion film — template (EN)

Create a world-class {{DURATION}}-second motion design / graphic motion video for {{BRAND}}.

You already have access to the {{BRAND}} project and its real material: {{REAL_MATERIAL}}. Inspect and use the existing assets intelligently. Do not ask me to provide assets unless something is genuinely missing.{{EXTRA_INFO}}

THE GOAL

Treat this as if {{BRAND}} hired one of the best motion design studios in the world to create its flagship brand film.

This is NOT a screen recording.
This is NOT a basic {{CATEGORY}} promo.
This is NOT a slideshow of {{MATERIAL_NOUN}}.
This is NOT a generic {{CATEGORY}} advertisement.

It should feel like a {{DURATION}}-second motion designer showreel where {{BRAND}} itself is the subject.

Think:

{{THINK}}

The viewer should finish the video thinking:

"{{VIEWER_REACTION}}"

CREATIVE DIRECTION — VIBE: {{VIBE_NAME}}

{{VIBE_DIRECTION}}

Be extremely ambitious visually.

Show what an incredible motion designer you are.

Go all out.

Use a combination of:

{{TECHNIQUES}}

Every transition should feel DESIGNED.

Avoid random effects simply for spectacle.

The animation should continuously transform from one composition into the next instead of feeling like separate slides.

PACING

Total duration: approximately {{DURATION}} seconds, {{FPS}} fps, edited to a {{BPM}} BPM grid.

The first 0.5–1 second is critical.

OPEN WITH A VISUAL HOOK.

Do not start slowly.
Do not begin with a basic logo fade.

The opening should immediately create curiosity and motion.

Then progressively increase the visual energy.

Think musically:

HOOK
→ BUILD
→ ACCELERATION
→ PEAK
→ CLEAN RESOLUTION

{{PACING_NOTE}}

Make the animation feel like it was precisely edited to an electronic track even before music is added.

Use micro-pauses strategically so the important moments hit harder.

{{BRAND_UPPER}} SHOULD DRIVE THE MOTION LANGUAGE

The core interaction of the product is {{CORE_INTERACTION_UPPER}}.

Use that concept creatively throughout the film.

A {{CORE_INTERACTION}} can:

{{INTERACTION_CAN}}

Do not simply {{LITERAL_TO_AVOID}} repeatedly.

Turn "{{CORE_INTERACTION}}" into the visual language of the entire film.

PRODUCT STORY

Without over-explaining anything, communicate that {{BRAND}} {{VALUE_PROP}}.

Show the REAL {{BRAND}} product/UI/assets wherever possible.

The product itself should become part of the graphic design.

For example:

{{TRANSFORMATION_EXAMPLES}}

Think transformation, not presentation.

TYPOGRAPHY

Keep copy extremely minimal. Language: {{LANGUAGE}}.

Do not turn this into an explainer video.

Possible messaging structure:

{{WORDS}}

or similarly short language if you find something stronger based on the existing {{BRAND}} branding.

Typography itself should be animated and treated as a hero visual element. {{TYPE_DIRECTION}}

Use scale, tracking, masks, distortion, movement, cropping and composition intelligently.

VISUAL QUALITY

The design must feel:

{{QUALITY}}

Maintain {{BRAND}}'s existing visual identity.

Do not redesign the brand.

Instead, push the existing brand into an elite motion-design system.

Avoid:

{{AVOID}}

Every frame should be screenshot-worthy.

MOTION PRINCIPLES

Motion must have weight.

Nothing should simply move from A to B linearly.

Use:

{{MOTION}}

when appropriate.

Large movements should create smaller secondary reactions in surrounding elements.

The entire composition should feel physically connected.

CAMERA

{{CAMERA}}

Use depth and perspective to make transitions feel impossible but coherent.

One scene should naturally become the next.

FINAL {{RESOLUTION_SECONDS}} SECONDS

Reduce the chaos.

After the visual peak, create contrast by becoming suddenly clean and controlled.

Land on a beautiful, minimal {{BRAND}} brand frame.

Use the official logo.

Final hierarchy:

{{END_FRAME}}

The final frame should feel iconic enough to work as a standalone advertisement.

SOUND

{{SOUND}}

FORMAT & DELIVERY

{{FORMATS}}

Deliver: the version with sound design, a silent version (for music), a contact sheet, and the editable project.

IMPORTANT

Do not interpret these instructions conservatively.

I want you to make creative decisions.

Surprise me.

If you see an opportunity for a transition, composition, animation technique or visual idea that I did not explicitly describe, use it.

Think like a motion designer building the best {{DURATION}} seconds of their portfolio.

But remember:

the star of the show is {{BRAND}}.

The viewer should remember the PRODUCT, not just the effects.

Before implementing, inspect the existing {{BRAND}} assets/project and build the animation around the strongest real visual material available.

Then execute the complete {{DURATION}}-second piece.

Do not give me a generic concept or just explain what you would do.

BUILD IT.